Janay Lesley
THE REVENUE LEAK AUDIT
60-SEC DIAGNOSTIC
SIX QUESTIONS · REAL DOLLARS

find the money
slipping out of your
business.

the leads are coming in. the real question is how many quietly slip away before they ever hear back from you.

answer six questions and i'll show you, in real dollars, roughly how much is walking out the back door every month, and the one system to plug first.

THE REVENUE LEAK AUDIT 6 FIELDS
01new inquiries a month
leads, DMs, form fills, calls, walk-ins. your best guess is fine.
02average value of one customer
what a closed job or client is worth to you, on average.
03roughly what % of inquiries you close
of every 10 leads, how many become paying customers? (3 = 30%)
04how fast does a new inquiry get a reply?
05how many times do you follow up before giving up?
06after-hours & weekend inquiries
takes about 20 seconds  ·  nothing saved unless you ask for the report
THE DIAGNOSTIC · YOUR NUMBERS
YOUR ESTIMATED LEAK · A CONSERVATIVE FLOOR
at least $0A MONTH
that's about $0 a year, conservatively.
how we counted this

this is built on the leads you're not closing, never the revenue you already keep. we assume a strong back office wins back at most 1 in 5 of those lost inquiries, and we never count more than 15% of your total inquiries as recoverable. two deliberate ceilings, so the number errs low. weights reflect published speed-to-lead and follow-up research, calibrated conservatively for a mix of DMs, calls and walk-ins, not measured on your exact business.

YOUR #1 LEAK
SYSTEM 01

plug this
one first →
THE NEXT MOVE

book your free leak map call

20 minutes, live. i'll map exactly where it's going and how i'd plug it, in your tools, not a generic template.

BOOK MY FREE LEAK MAP CALL →
not ready to book?

email me the full leak report

i'll send your numbers plus the six systems i'd point at these leaks first, in order.

on its way. check your inbox in a minute. ✓

this is a conservative estimate, not a guarantee, and it's built on the leads you're currently not closing, not the revenue you already keep. we assume a strong back office wins back at most 1 in 5 of those lost inquiries, and we never count more than 15% of your total inquiries as recoverable. two deliberate ceilings, so the number errs low. the weights reflect published speed-to-lead and follow-up research, calibrated for a mix of DMs, calls and walk-ins rather than measured on your exact business. your real number is what the leak map call is for.

@HEYJANAYLESLEY BUILT FROM THE SYSTEMS I RUN · JUL 2026